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This article was published on December 3, 2012

    10 Startups, 13 Intense Weeks: PR tactics – from courting the press to tweeting at Katy Perry [Video]

    10 Startups, 13 Intense Weeks: PR tactics – from courting the press to tweeting at Katy Perry [Video]
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    In episode 11 in our video series following the Springboard Mobile accelerator in London, we’re looking at the teams’ approach to PR.

    With the first of three demo days just a few days away, the teams need to think about how they will get the word out about what they do. FlittoWe Are Pop UpI Judge Fights and House Map tell us about their individual approaches, from contacting the press to sending tweets to pop stars.

    This video series is produced by HAUS Pictures. Don’t forget to catch up with all the episodes so far.