These are the 10 essential skills that will land you a job in digital media

The digital media industry is booming, and digital marketing is becoming a necessity for any company or startup today. Digital marketing positions span the gamut, ranging from search engine optimization and web analytics to digital strategist and content marketing.

According to a report from Forrester Research, “the U.S. digital marketing spend will near $120 billion by 2021 and investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years.”

With nearly everyone today using a digital device, companies wishing to reach their customers and increase sales are looking to digital marketing to do so. Do you have the skills to thrive in this industry?

According to Economicmodeling.com (EMSI), of the over 500,000 unique postings for marketing positions in 2017, the top 10 most in-demand skills were:

1. Digital Strategy
2. Analytics
3. SEO
4. Social Media Marketing
5. Marketing Communications
6. Product Marketing
7. Content Management
8. Google Analytics
9. Graphic Design
10. HTML

(Source: EMSI)

Explore the enormous potential of this industry with a certificate in Digital Marketing from Open Campus, The New School’s progressive approach to continuing professional and online education with a top-rated design school at its core, Parsons School of Design. Through pioneering curricula taught by world-renowned faculty, you’ll be immersed in a collaborative network like no other, gaining the leadership skills – and the contacts – needed to forge ahead in your field.

The entire program can be completed through a series of 5 online short courses. In the program, you’ll learn to develop brand strategies and identities across a range of digital platforms, conquer the social media arena, understand leading techniques for effective user acquisition, and be a force for growth in your business. Below are all courses in the certificate and their recommended order of completion.

• The Digital Marketing Ecosystem: An Introduction
• Getting Creative: Your Digital Marketing Strategy
• Programmatic, Mobile, and Native Marketing
• Digital Marketing Campaigns
• Social Media Marketing

Here, entrepreneurs, creatives, and innovators learn to harness the power of design thinking to tap into human insight and drive business strategies. By learning alongside professionals from all over the world, you’ll grow your network and your skillset to prepare you for the future of business.

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