Microsoft is as much its own customer and if they make products they can confidently deploy in their daily activities it makes for a great sales pitch.
Microsoft started migrating their website microsoft.com to their Azure platform. Being a complicated website with several components, the MSIT team started the migration with their Video Showcase site. In a document released, they explain that the previous version of the website used Silverlight and a third party solution for managing the social experience which included sharing content, commenting, rating and spam control.
With this migration, Microsoft is leveraging their own Social Experience Platform built on Azure to manage this social interaction on the website. SXP is a web service that enables commenting, spam filtering on content such as videos, blogs, web pages and also generates RSS feeds. According to the document, SXP is a backend service that does not host the content. Microsoft tested the migration and have shared the following results for a period of 120 days starting April 2010:
Steve Ballmer did say that they’re all in.