SXSW 2012: An interview with Baratunde Thurston of The Onion and How To Be Black

We were lucky enough to catch up with Baratunde Thurston at this year’s SXSW. Thurston, if you’re not familiar, is the Director of Digital at The Onion, and he’s also the author of the book entitled How to be Black. He was a keynote speaker at this year’s conference, so we were very lucky to have the chance to snag him for a few minutes to talk about media, publishing, the Internet and much more.