British newspaper The Guardian is set to take its automated content curation experiment started in December in the UK to the US, as reported by digital media and advertising company DigiDay and confirmed to TNW.
Rather than using human editors to select which stories make it into the paper, called #Open001, The Guardian will use its own proprietary algorithm to identify its most popular long reads based on social metrics, likes shares and tweets. The paper will start with a monthly print run of 5,000 issues, which will be distributed for free at media and ad agencies in the US.
It’s notable that The Guardian will be distributing it to media companies first, in what looks to be a bid to reach the key influencers of its relevant target demographics. The US seems to be an increasingly important market to The Guardian and it already has a readership in the country that keeps up to date via its website – which switched to using a .com domain rather than .co.uk in July last year – and apps.
➤ The Guardian’s robot newspaper comes to the US [DigiDay]
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