Virgin Media hits 1 milion TiVo customers in the UK

Virgin Media hits 1 milion TiVo customers in the UK

Virgin Media is celebrating one million TiVo customers in the UK, not a bad milestone as the service has only really seen a marketing push for just over a year.

With video-on-demand online, plenty of TV and film services offering subscriptions, there’s a lot on the media landscape for TiVo to battle through to reach this figure.

We first got excited about TiVo heading to the UK back in 2009 and the full marketing and advertising campaigns began in April 2011.

In the slim chance that it has passed you by, TiVo is a pay TV service that combines broadcast television, thousands of hours of on-demand programming and a slice of the Web in a box.

The service also provides a TV guide that goes backwards and forwards in time to catch programs you have missed and the ability to record three shows at once while watching another one recorded earlier.

According to Reuters, the combination of TiVo and high-speed broadband demands have lifted Virgin Media’s first half results, boosting its cash flow.

TiVo has also been evolving for the UK market. In December, we reported that the BBC’s Red Button would appear and that a collection of sports apps were on the way.

Just last month the service announced that it is partnering with PayPal so that viewers can make purchases via interactive adverts.

Virgin Media marked the milestone by sending singer and soap actor Martin Kemp to the home of a couple in Nottingham to install their TiVo box.

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