When Donald Trump tweets, the market responds. Wall Street has been on to this fact for a while now, but now, thanks to Google X robot engineer Max Braun, so can you.
In a post on Medium Braun writes “Our new President really likes to use Twitter. He uses it to express strong opinions about all sorts of things. Occasionally, those opinions are targeted at publicly traded companies. You see where this is going.”
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Yes we do.
And so did he. As Braun put it: “I have a very particular set of skills, skills that allow me to have some fun with Mr. Trump’s emotional incontinence and maybe effect positive change along the way.”
He set to work, building a Twitter bot that checks the President’s twitter feed for any mentions of companies and buys stock or goes short on that company depending on the sentiment of tweet.
According to his post, the plan actually works. His simulated fund that managed 100,000 virtual dollars saw an annualized return on investment of 59% – or about $7,000 if you’re not into calculating percentages.
The reason Braun’s plan works is probably due to automated trading on Wall Street. The LA Times reported on this phenomenon, quoting a statement by Ted Merz, Bloomberg’s global head of news product.
Toyota’s US traded shares lost 1% of their price, equaling a $2 billion dollar loss of the companies total market value, following an angry Trump tweet, and the reaction to that on Wall Street.
In this sense, Braun’s bot doesn’t differ that much from the automated trading done by professionals.
What does differ is where the money he makes ends up. Braun writes that the profits go in equal parts to the American Civil Liberties Union, the National Resources Defense Council, and Planned Parenthood.
One suggestion I gleaned from the LA Times article, is that Trumps tweets don’t seem to have a lasting effect on stock prices – they usually bounce back after quickly hitting a maximum or minimum.
As James F. Peltz writes in that article: “If a stock suddenly falls in response to Trump’s comments, traders can buy the shares with the expectation they’ll soon rebound, said Zachary David, a senior analyst and automated-trading expert at the markets consultant KOR Group.”
Feel free to use that advice to improve on Brauns bot.