At 9AM on day one of TNW Conference 2016, thousands of smartphone cameras were hurriedly turned on in an attempt to capture the event’s opening performance. FALT, a famous Dutch electro band, was performing a newly composed piece of music that was carefully choreographed to introduce the incredible technology that served as a backdrop to the main stage: 2.7 kilometres of LED strip lighting, 100m2 of HD LED screens and movement tracking sensors, all powered by 14 computers.
It was the perfect marriage between music and technology, and (according to twitter) one of the highlights of the whole event. For the TNW Events team, it mainly left us thinking how fundamental the relationship of music and technology is, and how interesting a content track on this topic could be.
This year, we’ve joined forces with MassiveMusic to host the Music Summit, a three-hour program at TNW Conference that will bring together tech-savvy musicians and music-loving entrepreneurs – and a space for exploring everything from growth hacking in the music industry and the UX of sound.
The goal behind Music Summit is to explore the intersection of music and technology, and how to apply learnings from the music industry to your own vertical.
For example, DJ Hardwell plans to talk about growth hacking in the music industry, Henry Daw (UI/UX Sound Specialist) will cover the craftmanship behind good UX and UI sound design, and Molly Neuman (Head of Music, Kickstarter) will share her thoughts and ideas on a new way forward for a stronger music business. Poppy Crum (Chief Scientist, Dolby Labs) will discuss the neuroscience of sound and Colin Benders (musician, composer, producer) takes us through his life’s work with the modular analog synthesizer, the intersection of music and tech at work. On May 1, we will announce a mystery guest who’ll appear on stage.