Very quietly, Netflix has introduced a new screensaver feature in its TV apps. Whenever you leave your console or TV box mid-film, it’ll bring up a screensaver promoting one of Netflix’s original productions.
So Netflix does a new screensaver thing. I came back from the bathroom to this. And now all I want to do is start watch #5. I need help. pic.twitter.com/v51Qh7ELLZ
— Kyle Lemke (@UncleMoosePHD) April 7, 2017
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
There's now some kind of Netflix screensaver going on on my Fire TV. How long has that been a thing? pic.twitter.com/e7KCi8yHtB
— Lauryn McBadger (@BadgerSpanner) April 6, 2017
Sidebar; i woke up at 2am with this Netflix screensaver on my tv. pic.twitter.com/96vhpQdxfq
— coloured lionness 🦁 (@iiB_Fee) April 6, 2017
There is currently no way to disable it, nor can you configure when it appears.
Given that Netflix has said the feature is available across every Netflix TV app — with the exception of some older and legacy devices — it stands to reason that eventually it’ll make its way to the desktop and mobile versions of the web app.
Honestly, I’m not entirely against this. As annoying as adverts are, there’s a lot of really great content on Netflix, and unearthing it can be a challenge. If this feature is used to shine a spotlight on hidden gems that would otherwise go unnoticed, more power to Netflix.
Read next: Kayak's new travel site is... a spreadsheet?