Twitch is getting into the lifestreaming business with a new category, called IRL.
IRL is an acronym that stands for ‘in real life’, and it’ll show exactly that. Twitch’s constituency of streamers will broadcast their everyday happenings, allowing them to engage with their audience without it being centered around video games.
Emmett Shear, CEO of Twitch, said “We’re amazed by our creators who build thriving communities and create compelling content for millions of viewers. While gaming is their core identity, what we’ve heard repeatedly from them is that they are interested in sharing their everyday lives, thoughts, and opinions with their communities. IRL is designed to help our creators foster that kind of community interaction.”
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