Dutch flag-carrier KLM has launched a smartphone app that allows its passengers to read a range of newspapers mid-flight for free.
- Le Monde
- The Wall Street Journal
- USA Today
- Die Welt
- El Pais
- De Telegraaf
- China News Weekly
- International New York Times
- Financial Times
- China Times
- Financieele Dagblad
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The KLM Media App also includes the airline’s own in-flight magazine, Holland Herald. According to KLM, more publications will be added in the future.
Complimentary newspapers are a common amenity offered by full-service airlines. The move to paperless makes a lot of sense. From the customer experience perspective, it means that it will never run out of copies of a given newspaper. It will also reduce the amount of trash left behind after a flight, and thereby reduce the time needed to clean a plane.
In general, an increasing number of airlines are taking a BYOD-approach to passenger entertainment. A number of carriers now allow customers to stream a range of movies and TV shows directly from their own devices.
It follows that this approach would be extended to the humble complimentary newspaper.