A decade-long experiment regarding highway sign fonts is coming to an end, and the government is calling it a failure.
Called “Clearview,” the experimental font was meant to make highway signs easier to read, especially from distance and at night.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Unfortunately, research didn’t support that position, so the US Department of Transportation (DoT) is keeping its “Highway Gothic” font active.
— TransportationGov (@USDOT) February 4, 2016
Don’t expect a lot of work to remove the signs, though. The DoT says the signs can be used until they reach their natural end of their “useful life” and don’t need to be taken down until then.
As you can see from the tweet above, there’s a distinct difference between Clearview and Highway Gothic. If it were up to me — considering there’s no safety issue with either — I’d have gone with Clearview.