Eventually the Cupertino giant relented to paying artists during the trial period and won the ability to stream Swift’s music for the first time, which was already missing from competing services that had a free tier, like Spotify.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
A surprise announcement today said that Swift will release the film of her 1989 World Tour, on Apple Music, but it won’t be available for purchase or streaming anywhere else at launch.
That’s a first for a huge artist like Taylor Swift — making her music only available with a streaming subscription to Apple Music is a big deal, which is likely to garner a huge influx of signups for Apple.
It’s also a huge endorsement from an artist who had otherwise stayed clear of streaming services, as she’s now making exclusive deals to only stream her content.
In an interview with Beats 1 which will be released on Monday, Swift said “I think that is probably the starting point because I didn’t have a personal relationship with Apple until that point,” referring to the blog post that convinced Apple to pay artists.
According to Swift, because the company had “so much humility” that’s how the deal came about.
1989 World Tour Live will be available to stream on Apple Music from December 20 and requires an Apple Music subscription. It’s likely it’ll eventually come to iTunes, but right now that’s the only way you’ll be able to get it.
➤ 1989 World Tour Live Coming to Apple Music [Taylor Swift]