During today’s earnings call, Time Warner announced its plan to win back cable television subscribers – fewer ads.
That’s right, Time Warner has essentially solved the problem of former customers fleeing en masse from expensive cable service by writing out a plan that could fit on a Post-it Note. This conclusively proves what we’ve known all along; it has no idea what we want.
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innovative new idea aims to cut advertising by about 21 percent, which according to Time Warner would bringer younger audiences back to networks like TruTv. According to Variety, TruTV – owned by Time Warner – is aiming even higher by cutting commericals from 18-19 minutes per hour programming block to a mere 10-11 minutes – a 43 percent decrease.
If you want a legitimate chance at winning back cordcutters, it’s not rocket science. Lower prices, better programming and better support for on-demand viewing would be a great step forward.
Cutting commercials by 21 – or even 43 – percent isn’t going to make a dent. We’ve been skipping commercials for years because, as you probably already knew, we’re not watching live TV nearly as much as we used to.