The company announced the acquisition on its blog today saying that the move will allow the creation of the ” most powerful fan analytics platform in the world for venues, promoters, and artists.”
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For you, it likely means that you’ll start seeing Pandora selling more tickets directly when you’re using the service. It was already testing the ability — a recent test saw Pandora sell 55,000 tickets for a Rolling Stones tour in 24 hours and 25,000 tickets for ODESZA.
Pandora is huge, with more than 80 million monthly active users, but is yet to turn a profit. The acquisition today marks a big push toward doing that, as concert ticket sales have much higher margins than showing ads to users.
The company was reportedly acquired for a staggering $450 million, but given that Pandora’s calling it a “game changer” it likely means there’s much more up the company’s sleeves.