Amazon Prime members in the UK and US can now listen to the likes of Katy Perry, The Weeknd, Taylor Swift, Sam Smith, Eminem and more on Prime Music, thanks to Universal Music Group making its artists available on the streaming service.
There has also been new “expertly-programmed” playlists added to showcase the Universal artists.
Prime Music has a relatively small catalogue of tracks in comparison to Spotify and Apple Music, but by adding some of the most popular artists in the world, it’s definitely ramping up the effort to be seen as a legitimate competitor.
Before you get too excited though, Swift’s 1989 album still isn’t available to stream, despite the Universal partnership. So, while this is a step in the right direction, it’s still only a baby step.