Lyft is announcing a partnership with Starbucks that goes a lot deeper than your last cup of coffee. Users can now earn points just for catching a Lyft ride, and all drivers will get Starbucks Gold status.
Riders can also gift their drivers with coffee from within the Lyft app, and drivers will earn Starbucks rewards stars just for giving Lyft rides.
Lyft will also be testing a new program that gives Starbucks baristas rides to work “when they need it most.” Details on that are sparse, but Lyft plans to trial the program “in the coming months.”
It’s a clever partnership, and the second major one for Starbucks this week. Just yesterday, we learned The New York Times would be pushing select articles to the Starbucks app for Rewards members. Looks like we’ll be reading on the go, now.
Starbucks isn’t playing favorites, though; it also works with Uber to let users hail rides from within its app.