Wikipedia founder Jimmy Wales has launched a social network called The People’s Operator (TPO) that aims to raise money for charities.
The site is a place for people to follow charities, causes and fundraisers from around the world in a similar style to Facebook and Twitter. TPO is an ad-free zone and it encourages its users to focus entirely on the cause and fundraisers featured.
TPO mobile operates as a mobile virtual network operator (MVNO). While TPO donates 25 percent of profits to charity and 10 percent of users’ bills to a charity of their choice, it is a for-profit company that distributes this money through its TPO foundation.
The aim of both TPO projects is that by creating a unique way to give money to charities without having to actually do anything substantial, more people will be inclined to donate. They also hope to attract a new demographic of donors through their social efforts.