Comment threads can become the toilets of the internet. A number of prominent websites have ditched them entirely – including Recode, Reuters and Fox News – often because dealing with them has become too much trouble.
If you’ve considered killing them on your own site, but haven’t yet, here’s a devious solution: Tricking visitors into releasing their rage in comments that appear to save, but only show up for them.
That way, they can feel like they’re still being heard (or raging), but in reality are only commenting on their own computer. They’ll see the comment like it was submitted, but in reality it goes nowhere.
In Echo Chamber’s words “you and your database need not be burdened with other people’s opinions.”
It’s a more extreme version of “shadow bans” already used online by sites like Reddit and Hacker News. The technique allows commenters to use the sites and leave their opinions, but nobody else sees them — it’s often used to combat persistent trolls without enraging them.
➤ Echo Chamber [GitHub]