The terms of the deal have not been made public.
Sprinklr has added four other companies to its portfolio in the past 14 months as it expands on its cloud experiences – Pluck, Branderati, Dachis Group and Facebook ad optimization platform TBG Digital.
The company also recently announced a new funding round of $46 million, as well as its new Experience Cloud Initiative. Sprinklr is now classed as a tech ‘unicorn’ as it is valued at more than $1 billion.
Celebrate Pride 2020 with us this month!
Why is queer representation so important? What's it like being trans in tech? How do I participate virtually? You can find all our Pride 2020 coverage here.