Amazon just forked out $4.6 million to own the .Buy domain

Amazon just forked out $4.6 million to own the .Buy domain

US online retail giant Amazon is embracing the era of new internet domain names after it forked out nearly $4.6 million to gain exclusive access to .Buy websites.

Domainnamewire.com — a blog that keeps an eye on all things domain name-related — reports that Amazon beat out Google and two other companies to win the auction. Google was also unsuccessful in its efforts to buy .VIP, while .Tech sold for $6,760,000 — a figure that Domainnamewire.com says may be a record deal for a top level domain.

ICANN, the organization that governs top level domains, is expected to hit the switch on a range of new domains before the end of the year. Amazon poised to take first dibs on the most attractive .Buy URLs — adding them to its collection which already includes ‘hate domains’ like AmazonSucks.com — but you will still be able to snap one up when they go live.

In other Amazon news today:

Headline image via AFP / Getty Images

Read next: Photos shot with Google Glass will now sync with your iPhone immediately

Pssst, hey you!

Do you want to get the sassiest daily tech newsletter every day, in your inbox, for FREE? Of course you do: sign up for Big Spam here.