Future Ad Labs signs Heinz and Reckitt Benckiser as launch partners for its gamified CAPTCHA

Future Ad Labs has launched its gamified CAPTCHA technology with the help of mega-brands Heinz and Reckitt Benckiser.

CAPTCHAs are universally hated, but they’re also a necessary evil. Future Ad Labs is making the process more friendly with its PlayCaptcha offering, which uses mini-games to verify your humanity. Examples include a game where users have to put Heinz Salad Cream on a sandwich or clean a penny with Reckitt Benckiser’s Cillit Bang.

➤ Future Ad Labs