Skimlinks buys InvisibleHand to add product matching and pricing intelligence to its toolset

Skimlinks buys InvisibleHand to add product matching and pricing intelligence to its toolset

Link monetization company Skimlinks has announced that it has acquired InvisibleHand, a specialist in real-time e-commerce “pricing intelligence” and products.

The deal, size unknown, will bring InvisibleHand’s API and other technology to Skimlinks’ core products, which the company says will allow its network of publishers to receive unique insights and be able to maximize their earning potential.

Alicia Navarro, CEO and founder of Skimlinks said :

“The InvisibleHand team have successfully tackled two of the toughest problems in e-commerce: algorithmically matching large product data sets across multiple retailers, and pairing that information with accurate price data. We have been partners and friends with InvisibleHand for many years so it is a great pleasure to have Robin and his team join Skimlinks.”

Featured Image Credit – Thinkstock

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