App Annie’s new intelligence tool helps tie consumer app-buying decisions with business objectives

App Annie’s new intelligence tool helps tie consumer app-buying decisions with business objectives ...

App Annie, the app ranking and market intelligence firm, launched a new product it believes will help publishers, marketers, and investors make better and quicker decisions. Called App Annie Intelligence, it’s a tool that can be accessed not only on the Web, but through Tableau Software’s platform, enabling companies to blend App Annie’s data with their own to make a more educated decision. This new service will be available by mid-June 2013.

Having tracked more than 20 billion app downloads and $3.1 billion store publisher revenues, App Annie says it has made it a mission to provide the right access to data that’s also reliable and accurate to help make a smart business strategy. Many notable companies rely on the service, including EA, Google, and Microsoft.

App Annie is a service that helps developers track their app’s metrics while also providing interested parties access to app store data. It has more than 250,000 apps using its Analytics service and is monitoring activity of 90 percent of the top 100 iOS publishers.

The firm says that the product launch comes more than a year of research and development. It’s made to allow enterprise company executives to access app market data quickly and view in dashboard format.


App Annie explains that its Intelligence product passes ranking data and anonymous data points through its proprietary algorithm to create estimates for downloads and revenues of all the ranked applications inside the store, whether it’s Apple or Google Play. The user will supposedly receive complete transparency about the app store’s ecosystem.

Each insights and data provided from each query can be provided in one of three intelligence methods: Report, Web, or Visualization.

With Intelligence Report, users will receive access to raw app market data and great flexibility to manipulate the content as they see fit. Intelligence Web is accessible through the browser and offers daily estimates for downloads and revenue and provides insights in near real-time. This method is integrated with App Annie’s Store Stats product as well.

Lastly, App Annie offers users Intelligence Visualization — the first time its service has been integrated with Tableau Software and provides visualizations to analyze the firm’s market data. Users will have up to 25 different visualizations to choose from and give insights ranging from downloads to revenue trends by app, publisher, country, category, and platform.


The firm says that its product is better than any other in the space because App Annie claims it has high accuracy and data quality and its unique methodology. Additionally, the tool provides users with raw app market data while also building out an “advanced statistical model” of the iOS App Store ecosystem. In addition, it believes that although its analytics and store stats products are available for free, its Intelligence package will help executives make better business goals.

Current customers of App Annie will be able to access the service starting later this month for free. Any new user can sign up for a 12-month subscription starting at $15,000 per year.

Photo credit: Thinkstock

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