AgilOne, a service that is focused on improving customer retention for businesses, has announced it has received $10 million in funding from the Mayfield Fund and Sequoia Capital for its Series B investment. With fresh capital, the company will focus on building itself out while exploring expansion.
Calling itself a service that delivers predictive intelligence to marketers, it says it uses data to help companies figure out what their customers are going to do next. Almost like being a “data scientist in the cloud”, its customers are going to find that AgilOne can filter through all the noise created by the volume of data generated and extract key insights to help understand just how to reach customers and make marketing programs effective again.
AgilOne has over 50 customers from among brands like Bosch, ideeli, Moosejaw, PetCareRx, and Shazaam, who say that they rely on the service to “reduce customer chum and increase marketing effectiveness”. The company’s CEO, Omer Artun, says:
Marketers are bured under growing mountains of data. It’s difficult to figure out how to increase marketing effectiveness on your own — you need complex math in the background to help. AgilOne is like your data scientist in the cloud. It gives marketers a complete view of all customers and their behavior, and predicts what those customers might be interested in next
In this Series B funding round, Sequoia is the returning investor, having led the Series A round previously. AgilOne has 80 employees on staff and is looking to build out its engineering, sales and marketing teams.
Photo credit: Oli Scarff/Getty Images
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