Recipe search site Yummly finds $6m to bolster its ‘digital kitchen platform’

Recipe search site Yummly finds $6m to bolster its ‘digital kitchen platform’

No, I don’t know what a ‘digital kitchen platform’ is supposed to be either, but recipe search website Yummly just raised $6 million in Series A funding to build one.

Yummly aims to assist both experienced cooks and newbies in the kitchen by providing tools for meal planning, procurement, preparation and participation.

The site, which matches recipes from across the Web with users’ personal tastes, was originally launched in April of 2010 by co-founders David Feller (CEO, formerly an exec at eBay and StumbleUpon) and Vadim Geshel (CTO, previously at, eBay and AdBrite). Lisa Oda, currently at One Kings Lange, is also a co-founder of the business.

Yummly is said to currently attract more than 4 million unique visitors every month, and serves up an API for third-party developers.

The fresh capital comes from a group of institutional investors led by Physic Ventures, and the round includes contributions from Unilever Corporate Ventures, previous backers Harrison Metal Capital, First Round Capital, Intel Capital and The Harvard Common Press.

FYI: Physic Ventures is a San Francisco-based VC firm with an investment focus on science-based, consumer-directed health and sustainability startups.

The firm’s Andy Donner, and Andy Porteous of Unilever, will join Yummly’s board.

Angel investors who’ve also put money in Yummly (some of which also participated in this round) include former OpenTable CEO and Andreessen Horowitz partner Jeff Jordan, former eBay president Bill Cobb and StumbleUpon co-founders Justin LaFrance and Geoff Smith, among others.

The round brings Yummly’s total capital raised to $7.85 million.

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