Today most of the business entrepreneurs have significantly realized the fact that if they want to excel in their future ventures, then it’s high time to start investing in the enterprise mobile applications. Enterprise apps are for everyone – a billion dollar earning multinational company or someone who has just commenced a new journey. The apps are indispensable for the overall growth of any business.
Well, the increasing popularity of the enterprise mobile apps is well evident from the report presented by Gartner. It says that by the end of this year, i.e. 2017, the enterprise apps will outshine the internal IT organizations will grow five times faster.
Another research conducted by ABI Research on enterprise apps reveal that these applications will generate an estimated revenue about $430 billion by the year 2021. The same survey also indicates that about 69% of company departments are using two to three enterprise apps, whereas 27% are using more than six apps. About 66% of the companies are expecting a hike in their investment in enterprise apps during the next three years.
The enterprise apps are sufficiently enough to suffice the customer requisites so that you can stay alive in the market competition. Moreover, the optimally built enterprise apps have exceedingly done well in making the tasks of the employees much easier. The mobile app industry is offering incessant opportunities to businesses to establish a solid footing.
Increases your Business Productivity and Output
The enterprise apps are helpful in increasing the productivity and output of your business. The employees get a more conducive environment to work on. The companies are taking a great advantage of these apps to gather data and share them. It is because of these useful apps that the paper work has been reduced to a much extent and now enterprises are basing on the cloud.
The use of the enterprise mobility solution has enabled the employees to even work from remote places and they are no more required to be present at the workplace. Their work ethics have drifted and now they are making use of the smart mobile devices instead of the age old desktops. Their job has become simpler and faster and also can be carried out efficiently. Of course, all these activities will bring a growth in productivity.
Getting an Access to All the Hardware Requirements
After the user downloads and installs the enterprise app on his mobile, the operating system will provide a comprehensive information on all hardware access. This indeed will allow the company to understand its target audiences in a much easier and appropriate way. It can collect details about the customers and what interests them. They can also know at what time the user login into the account did, what types of products he accessed to and the locations.
Once you can get all the valuable stuff regarding the users, you can plan strategies to increase your sales and also choose the accurate price for every product. The enterprise apps will maintain the database of the costumers, which will help you in segmenting them based on their preferences and interests. All these vital information cannot be availed through a mobile website and that is where the enterprise apps proves to be a handy tool.
Offers Much Improved User Experience
If a mobile application has to be successful and traffic oriented, then the most important factor to focus on is offering exceptional User Experience (UX). The enterprise app developers need to be very apt on this point while creating the apps.
Unlike mobile websites, the enterprise apps cannot be operated through a browser and so it has its own limitations and controls. The user tends to access the app quickly and it is also easy to maintain.
Can Except Far Better Return on Investment (ROI)
Mobile apps have been a boon for the business organizations because it has helped a lot in reducing their expenditures. In fact, the enterprise apps can perform call those functions, which were done manually earlier. It has played a positive important role in strengthening the collation amidst the development team and they can share their ideas. Therefore, it benefits the trio; the employer, the employee and lastly the end user.
The chances of availing the best Return on Investment (ROI) increases if you develop a successful enterprise app with high number of downloads and installation. It is estimated that some business owners saved the cost up to $1000 to $25,000.
Reduces the Amount of Security Risks and Threats to Organizations
Enterprise apps can reduce the risks and threat issues related to the organizations; specifically those where people need to share their confidential data. There are some apps that are prone to security issues as they do not encrypt the data they receive or transmit in the process. This can involve some risks.
The sensitive information thus gets shared or exchanged although unknowingly. But implementing the enterprise mobility solutions and apps can help in sorting out this problem.
The Assistance of the Push Notifications
Ever since the evolution of the enterprise apps, the push notifications have been a significant contributor in enhancing the business prospects. The business firms can send push notifications to their targeted customers whenever they want. This would include special offers and discounts or any other information.
The users can would appreciate to purchase the items at discounted prices. This creates a viable opportunity to up your sales. This facility remains absent in the case of mobile website where they don’t feature at all.
Offering Excellent Customer Services to Engage More
With the time rolling on, more and more people are getting hooked to Smartphones and this calls for a complete satisfactory customer service. Your aim is to engage more customers especially the generation next as they are the largest possessors of smartphones and tablets. This is where the enterprise apps can give an extra edge over the others. You can remain connected with your audiences 24x7x365 days and from anywhere.
Role as a Branding Tool
If not all is over, then enterprise apps can play a pivot role as a branding tool to make customers aware about your brands each time they visit your app.
The Final Words
In today’s scenario, when the business tactics are undergoing frequent changes, you have to keep pace with the technology. The enterprise apps are vital necessity rather than just being an exclusive exhibition.
An idealistically created enterprise apps can do wonders to your business along with offering various other advantages. It will help in widening your customer base and offer opportunities to propagate higher sales.
This post is part of our contributor series. It is written and published independently of TNW.