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For some, though, the move is a welcome one. Jack Cooney of Nerd Agency — creator of the popular “Hip Hop Ninja!” app says:
I think it’s fantastic, this will clear the Google Play store of so many junk and zombie apps that our games will find increased visibility on the store as the search terms will become much less cluttered.
This will make it easier for people to be able to find our app’s like Hop Hop Ninja! with better keyword searches like ninja or Nerd Agency and find much more relevant results. (A previous pain point of developing for Android).
He’s right. One of the most common gripes among Android developers — aside from segmentation issues — is that of a crowded marketplace that makes it difficult at times to find what you’re looking for. Google’s coming purge — as perhaps a welcome side effect to consumer privacy concerns that forced the issue — helps to clear the noise and help users find the signal, or the app, in this case.