Grocery delivery services are becoming commonplace, and now Google’s getting into the game too.
Remember Google Express? There hadn’t been much news on the delivery service recently, but it will now be taking on groceries, including shipping perishable items in San Francisco and Los Angeles.
Current partners include Costco, Whole Foods, Vincente Foods and Smart & Final. Deliveries via Express will cost $4.99, or $2.99 if you’re a subscriber, and deliveries are made within 2-hour windows.
It might be something of an uphill battle against Amazon’s Fresh grocery service though; the latter has an established marketplace presence in places like California, Seattle, Philadelphia and New York, and also offers 1-hour delivery in many instances.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Google has some catching up to do; we’ll see how its services expand as more customers turn to shopping online than visiting their local grocery store.
➤ Google wants you to use its delivery service to buy your fruits and veggies [Recode]
Get the TNW newsletter
Get the most important tech news in your inbox each week.