In contrast to Google’s happy typeface and bouncy GIFs, Google Ventures’ logo is a black ‘G’ ahead of a slash. The ‘G’ is cut off just a touch to allow your mind to create a ‘V’ out of the slash.
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In addition to the new logo and website, Google Ventures has announced where it spends most of its money. Unsurprisingly, “Life Sciences and Health” drive 31 percent of backing, while the vague “Consumer” moniker brings in 24 percent.