“It's both terrifyingly interesting and interestingly terrifying”
According to VICE, TNW Conference is quite the event
The new branding only seems to show up as a notification blurb when you leave a video playing in the background as you switch to another app, or as a pop-up when you try to re-open YouTube later.
You must have a fresh install of the Android app for it to work, and it still refers to the service as YouTube Music Key throughout other parts of the software and in documentation. I couldn’t find any relevant search results for “YouTube Red” either.
Music Key has been in ‘beta’ since its launch nearly a year ago after all, so it may be ripe for a new marketing push. A simpler name could go a long way towards easy publicity, especially in the wake of Apple Music and its heavy advertising campign.
That said, it’s still possible YouTube Red will be more than a simple rebranding – the name change hints at a broader set of features for more than just music. That’s entirely speculative of course, but it’s not outlandish given years of rumors about premium YouTube content.
Currently, Music Key allows you to save videos for offline playback and listen to them in the background on mobile devices, while also providing all the features unlimited Google Play Music subscription.
Whatever it ends up being, YouTube Red is a step up from the previous branding – even if it sounds a little, umm, risqué. Besides, anything is better than ‘Google Play Music All Access.’
We’ve contacted Google for comment and will update this post if we hear back.
➤ YouTube ‘Red’ Might Be The New Name For Music Key [Android Police]