Google has acquired mDialog, a company that helps media companies deliver, analyze and ultimately monetize advertising against their content across multiple streaming platforms such as iOS, Android, Apple TV, Roku, Google TV and Xbox.
The team will be joining DoubleClick, a subsidiary of Google that helps publishers monetize their sites, services and content. At the same time, it also gives advertisers the ability to manage, serve and review campaigns across multiple platforms. On its site, mDialog said it would continue to offer its services to programmers and distributors. “There are no immediate changes for our existing customers,” the company emphasized.
The firm hinted at its involvement with the existing DoubleClick platform, however. “Together, we’re looking forward to offering content creators new and even better ways to make money from their live and on-demand content,” it explained. Google gave similar comments in a Google+ post.
The terms of the deal were not disclosed.
Featured image credit: Adam Berry/Getty Images