Last year, long-standing, high-end mic manufacturer Blue launched its first pair of headphones.
They were a pretty full-on affair, with custom 50mm drivers, a distinctive multi-point pivot arm design and a built-in amp. They also cost $350, which is more money than a lot of people would want to pay for headphones.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Today, however, Blue has launched a new model that builds on the basics of the Mo-Fi but re-angles a similar proposition for a different market.
For the Lola model, Blue has tackled the biggest drawback of the Mo-Fi – the heft. This time out, there’s a “lighter, slim-fit headband,” the company says. They do still weigh in at 397 grams (versus the Mo-Fi’s 466 grams) though.
While they use the same 50mm drivers, there’s no on-board amplification with Lola, which helps keep the price a little lower.
Blue says that Lola will go up for pre-order in the US from today on Amazon for $249.99 and UK buyers will be able to get their hands on a pair from December, priced at £199. They’ll be available in both ‘charcoal black’ and ‘pearl white’ and a spokesperson told TNW that Amazon should start sending out pre-orders within the next two weeks.
We’ll be putting them through their paces just as soon as we can get a pair on our ears.
➤ Blue Lola [Amazon]