Coming back this year, Arjan will reflect on his comment from last year and give us his inspiring tips on how to move forward

This talk will explore the power of harnessing tech and creativity to build heightened brand experiences and boost consumer engagement.

Introducing the future of tag management: Improve data quality and governance with Server-side Tagging in Google Tag Manager

Is meaningful storytelling more effective than smart marketing? Why leanings on mission over data can be the key to growth and performance

How to reduce the time from an idea to market and increase chances of success in the innovation process.

Founded in 2005, Reddit embarked on its first marketing campaign last year. How do you showcase 100,000+ passionate communities and bring to life a 15 year old brand?

Centralized vs localized team, Growth team management, and MarTech solution find out what's the best for your business

Societal progress now is only possible when culture and commerce unite. How can brands finally balance societal impact and business needs?

Key learnings from Blinkist's attempt to establish web UA funnels: what worked, what didn't and what can you take away for your own web UA

Key to a sustainable growth: mindset over measurement
How to integrate growth in your organisation and pivot your strategy
Making sense of the data

How to get past the hype and employ Artificial Intelligence to support your content marketing and maximise SEO productivity

Will virtual models replace real ones?
Why choose to use a virtual model?
How can something fake be authentic?
How can virtual models interact with the 'real world'?

Klarna, a global leader in payments and shopping, has grown its customer base by 10x during the last year. This session showcases some of the marketing thinking and tactics deployed during this growth period.

Discover how to build a distinctive brand on social media and leverage insights to develop impactful ways to engage with your audience