April 15th, 2021 • 2PM CET

Digital marketing event for branding and growth. Thanks for joining. Video recordings of the sessions will be available soon.Get your TNW Talks license to watch the videos on demand.

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DRIVING GROWTH

Supercharge your digital marketing strategy

Expanding on one of the most popular tracks at our annual flagship event, Boost online event will deliver expertise in the areas of brand and growth to help you maximize your marketing ROI. Discover ways to lead your brand with authenticity, and leverage data to fuel your customer experience.

Join sessions with thought leaders from the world’s most innovative companies and learn tactics for driving growth and capturing consumer interest. You’ll leave with fresh inspiration and actionable insights to bring back to your work.

We know what you’re thinking: not another webinar. Couch Conferences go beyond the online format with live interviews and audience Q&As. Interact with other attendees on real-time discussion boards and expect a few TNW-style touches.

SPEAKERS

These are the first speakers that will join Boost (have the skills? Apply as a speaker)

• Purna Virji

  • LinkedIn
  • Senior Content Solutions Evangelist
• Arjan Dijk

  • Booking.com
  • Senior Vice President & Chief Marketing Officer
• Marichka Baluk

  • Blinkist
  • Head of Search, Display, and Marketing Tech
• Christoph Liefländer

  • Just Eat Takeaway.com
  • Global Director Performance Marketing
• Matthew Beedham

  • SHIFT by TNW
  • Reporter
• Akash Nigam

  • Genies
  • CEO & Founder
• Andrea Volpini

  • Wordlift
  • CEO
• Ianina Lucca

  • Depop
  • Chief Growth Officer
• Matteo Cassese

  • La Fabbrica della Realtà
  • Founder
• Jake Welsh

  • Dept Agency
  • Executive Creative Director
• Bart Knijnenberg

  • TNW
  • Head of Growth
• Eugenie Teasley

  • Uber
  • Social Impact
• Sherry (Sherzad) Rahmatian

  • SYLVAIN
  • Managing Director
• Simo Ahava

  • Simmer
  • Analytics Developer
• Javier Amigo Miranda

  • Too Good To Go
  • CMO & Global Movement Director
• Filippo Gallignani

  • Preply
  • Chief Marketing Officer
• Jon Chang

  • Klarna
  • Head of Growth
• Cameron-James Wilson

  • The Diigitals
  • Chief Executive Officer
• Lisanne Sanders

  • Helpling
  • Marketing Manager NL
• Tamar Riley

  • Refinery29, Inc & i-D
  • Vice President Audience & Content Strategy
• Dong Chen

  • Reddit
  • Head of Brand and Acquisition Marketing

Preliminary event program

All times in CEST (GMT+1).

• 14:05 — 14:25

  Re:Brand stage | Creating a culture of risk taking: how to be a bolder, better marketing leader

  Coming back this year, Arjan will reflect on his comment from last year and give us his inspiring tips on how to move forward

  • 
    Arjan Dijk

    Senior Vice President & Chief Marketing Officer, Booking.com

  • 
    Boris Veldhuijzen van Zanten

    Co-founder, TNW

• 14:05 — 14:35

  Re:Brand session | The big brand pivot: building the experiences of the future

  This talk will explore the power of harnessing tech and creativity to build heightened brand experiences and boost consumer engagement.

  • 
    Jake Welsh

    Executive Creative Director, Dept Agency

• 14:05 — 14:35

  Growth stage | Masterclass beyond basics: server-side tagging with Google Tag Manager

  Introducing the future of tag management: Improve data quality and governance with Server-side Tagging in Google Tag Manager

  • 
    Simo Ahava

    Analytics Developer, Simmer

• 14:25 — 14:50

  Re:Brand stage | Learnings on hyper-growth & sustainable brands

  Is meaningful storytelling more effective than smart marketing? Why leanings on mission over data can be the key to growth and performance

  • 
    Javier Amigo Miranda

    CMO & Global Movement Director, Too Good To Go

  • 
    Matthew Beedham

    Reporter, SHIFT by TNW

• 14:40 — 15:10

  Deep dive session | Innovation in the fast lane - How to innovate at pace

  How to reduce the time from an idea to market and increase chances of success in the innovation process.

  • 
    Patrick Layer

    Head of Growth, PVH

• 14:50 — 15:15

  Re:brand stage | Marketing a community-driven brand

  Founded in 2005, Reddit embarked on its first marketing campaign last year. How do you showcase 100,000+ passionate communities and bring to life a 15 year old brand?

  • 
    Dong Chen

    Head of Brand and Acquisition Marketing, Reddit

  • 
    Anouk Vleugels

    Publisher, TNW

• 15:05 — 15:40

  Growth stage | Set your growth and performance marketing team up for success

  Centralized vs localized team, Growth team management, and MarTech solution find out what's the best for your business

  • 
    Ianina Lucca

    Chief Growth Officer, Depop

  • 
    Christoph Liefländer

    Global Director Performance Marketing, Just Eat Takeaway.com

  • 
    Andrea Hak

    Branded Content Editor, TNW

• 15:30 — 16:00

  Re:Brand stage | Social impact must run through your brand, not around it

  Societal progress now is only possible when culture and commerce unite. How can brands finally balance societal impact and business needs?

  • 
    Sherry (Sherzad) Rahmatian

    Managing Director, SYLVAIN

  • 
    Eugenie Teasley

    Social Impact, Uber

• 15:40 — 16:00

  Deep dive session | An App's Journey to Web User Acquisition

  Key learnings from Blinkist's attempt to establish web UA funnels: what worked, what didn't and what can you take away for your own web UA

  • 
    Marichka Baluk

    Head of Search, Display, and Marketing Tech, Blinkist

• 16:00 — 16:30

  Growth stage | The new frontier of growth

  Key to a sustainable growth: mindset over measurement
  How to integrate growth in your organisation and pivot your strategy
  Making sense of the data

  • 
    Filippo Gallignani

    Chief Marketing Officer, Preply

  • 
    Lisanne Sanders

    Marketing Manager NL, Helpling

  • 
    Patrick Layer

    Head of Growth, PVH

  • 
    Abhimanyu Ghoshal

    Managing Editor, TNW

• 16:00 — 16:30

  SEO Automation: your best growth hacker is not human

  How to get past the hype and employ Artificial Intelligence to support your content marketing and maximise SEO productivity

  • 
    Matteo Cassese

    Founder, La Fabbrica della Realtà

  • 
    Andrea Volpini

    CEO, Wordlift

• 16:00 — 16:30

  Re:Brand stage | Is the future virtual? Excelling in the world of virtual influencers and digital creators

  Will virtual models replace real ones?
  Why choose to use a virtual model?
  How can something fake be authentic?
  How can virtual models interact with the 'real world'?

  • 
    Cameron-James Wilson

    Chief Executive Officer, The Diigitals

  • 
    Erik Huberman

    CEO & Founder, Hawke Media

  • 
    Akash Nigam

    CEO & Founder, Genies

• 16:30 — 17:00

  Growth stage | Tackling 10x global growth

  Klarna, a global leader in payments and shopping, has grown its customer base by 10x during the last year. This session showcases some of the marketing thinking and tactics deployed during this growth period.

  • 
    Jon Chang

    Head of Growth, Klarna

• 16:30 — 17:00

  Re:Brand stage | Shout or hum? Build a distinctive brand on social media and create an impact with content strategy

  Discover how to build a distinctive brand on social media and leverage insights to develop impactful ways to engage with your audience
  

  • 
    Purna Virji

    Senior Content Solutions Evangelist, LinkedIn

  • 
    Tamar Riley

    Vice President Audience & Content Strategy, Refinery29, Inc & i-D

  • 
    Anouk Vleugels

    Publisher, TNW

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