Purna Virji
- Senior Content Solutions Evangelist
April 15th, 2021 • 2PM CET
Digital marketing event for branding and growth. Thanks for joining. Video recordings of the sessions will be available soon.Get your TNW Talks license to watch the videos on demand.
Supercharge your digital marketing strategy
DRIVING GROWTH
Expanding on one of the most popular tracks at our annual flagship event, Boost online event will deliver expertise in the areas of brand and growth to help you maximize your marketing ROI. Discover ways to lead your brand with authenticity, and leverage data to fuel your customer experience.
Join sessions with thought leaders from the world’s most innovative companies and learn tactics for driving growth and capturing consumer interest. You’ll leave with fresh inspiration and actionable insights to bring back to your work.
We know what you’re thinking: not another webinar. Couch Conferences go beyond the online format with live interviews and audience Q&As. Interact with other attendees on real-time discussion boards and expect a few TNW-style touches.
SPEAKERS
These are the first speakers that will join Boost (have the skills? Apply as a speaker)
Arjan Dijk
- Booking.com
- Senior Vice President & Chief Marketing Officer
Matthew Beedham
- SHIFT by TNW
- Reporter
Ianina Lucca
- Depop
- Chief Growth Officer
Jake Welsh
- Dept Agency
- Executive Creative Director
Eugenie Teasley
- Uber
- Social Impact
Sherry (Sherzad) Rahmatian
- SYLVAIN
- Managing Director
Simo Ahava
- Simmer
- Analytics Developer
Javier Amigo Miranda
- Too Good To Go
- CMO & Global Movement Director
Filippo Gallignani
- Preply
- Chief Marketing Officer
Cameron-James Wilson
- The Diigitals
- Chief Executive Officer
Lisanne Sanders
- Helpling
- Marketing Manager NL
Tamar Riley
- Refinery29, Inc & i-D
- Vice President Audience & Content Strategy
Dong Chen
- Head of Brand and Acquisition Marketing
Marichka Baluk
- Blinkist
- Head of Search, Display, and Marketing Tech
Christoph Liefländer
- Just Eat Takeaway.com
- Global Director Performance Marketing
Akash Nigam
- Genies
- CEO & Founder
Andrea Volpini
- Wordlift
- CEO
Matteo Cassese
- La Fabbrica della RealtĂ
- Founder
Bart Knijnenberg
- TNW
- Head of Growth
Jon Chang
- Klarna
- Head of Growth
Preliminary event program
All times in CEST (GMT+1).
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Re:Brand stage | Creating a culture of risk taking: how to be a bolder, better marketing leader
14:05 — 14:25
Coming back this year, Arjan will reflect on his comment from last year and give us his inspiring tips on how to move forward
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Re:Brand session | The big brand pivot: building the experiences of the future
14:05 — 14:35
This talk will explore the power of harnessing tech and creativity to build heightened brand experiences and boost consumer engagement.
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Growth stage | Masterclass beyond basics: server-side tagging with Google Tag Manager
14:05 — 14:35
Introducing the future of tag management: Improve data quality and governance with Server-side Tagging in Google Tag Manager
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Re:Brand stage | Learnings on hyper-growth & sustainable brands
14:25 — 14:50
Is meaningful storytelling more effective than smart marketing? Why leanings on mission over data can be the key to growth and performance
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Deep dive session | Innovation in the fast lane - How to innovate at pace
14:40 — 15:10
How to reduce the time from an idea to market and increase chances of success in the innovation process.
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Re:brand stage | Marketing a community-driven brand
14:50 — 15:15
Founded in 2005, Reddit embarked on its first marketing campaign last year. How do you showcase 100,000+ passionate communities and bring to life a 15 year old brand?
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Growth stage | Set your growth and performance marketing team up for success
15:05 — 15:40
Centralized vs localized team, Growth team management, and MarTech solution find out what's the best for your business
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Re:Brand stage | Social impact must run through your brand, not around it
15:30 — 16:00
Societal progress now is only possible when culture and commerce unite. How can brands finally balance societal impact and business needs?
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Deep dive session | An App's Journey to Web User Acquisition
15:40 — 16:00
Key learnings from Blinkist's attempt to establish web UA funnels: what worked, what didn't and what can you take away for your own web UA
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Growth stage | The new frontier of growth
16:00 — 16:30
Key to a sustainable growth: mindset over measurement
How to integrate growth in your organisation and pivot your strategy
Making sense of the data -
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SEO Automation: your best growth hacker is not human
16:00 — 16:30
How to get past the hype and employ Artificial Intelligence to support your content marketing and maximise SEO productivity
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Re:Brand stage | Is the future virtual? Excelling in the world of virtual influencers and digital creators
16:00 — 16:30
Will virtual models replace real ones?
Why choose to use a virtual model?
How can something fake be authentic?
How can virtual models interact with the 'real world'? -
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Growth stage | Tackling 10x global growth
16:30 — 17:00
Klarna, a global leader in payments and shopping, has grown its customer base by 10x during the last year. This session showcases some of the marketing thinking and tactics deployed during this growth period.
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Re:Brand stage | Shout or hum? Build a distinctive brand on social media and create an impact with content strategy
16:30 — 17:00
Discover how to build a distinctive brand on social media and leverage insights to develop impactful ways to engage with your audience
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Event partners
PARTNER WITH US
Partner with TNW on Boost online event to engage decision makers, build brand awareness, and generate leads that have budget. Connect with us now to find custom solutions to reach your business objectives.
CONNECT WITH BOOST
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THANK YOU
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THANK YOU
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