TNW Couch Conference - Boost

Join us at TNW Conference 2022 for insights into the future of tech →

April 15th, 2021 • 2PM CET

Digital marketing event for branding and growth. Thanks for joining. Video recordings of the sessions will be available soon.Get your TNW Talks license to watch the videos on demand.

Supercharge your digital marketing strategy

DRIVING GROWTH

Supercharge your digital marketing strategy

Expanding on one of the most popular tracks at our annual flagship event, Boost online event will deliver expertise in the areas of brand and growth to help you maximize your marketing ROI. Discover ways to lead your brand with authenticity, and leverage data to fuel your customer experience.

Join sessions with thought leaders from the world’s most innovative companies and learn tactics for driving growth and capturing consumer interest. You’ll leave with fresh inspiration and actionable insights to bring back to your work.

We know what you’re thinking: not another webinar. Couch Conferences go beyond the online format with live interviews and audience Q&As. Interact with other attendees on real-time discussion boards and expect a few TNW-style touches.

SPEAKERS

These are the first speakers that will join Boost (have the skills? Apply as a speaker)

Purna Virji
- LinkedIn
- Senior Content Solutions Evangelist
Arjan Dijk
- Booking.com
- Senior Vice President & Chief Marketing Officer
Eugenie Teasley
- Uber
- Social Impact
Bart Knijnenberg
- TNW
- Head of Growth
Sherry (Sherzad) Rahmatian
- SYLVAIN
- Managing Director
Simo Ahava
- Simmer
- Analytics Developer
Javier Amigo Miranda
- Too Good To Go
- CMO & Global Movement Director
Filippo Gallignani
- Preply
- Chief Marketing Officer
Jon Chang
- Klarna
- Head of Growth
Cameron-James Wilson
- The Diigitals
- Chief Executive Officer
Lisanne Sanders
- Helpling
- Marketing Manager NL
Tamar Riley
- Refinery29, Inc & i-D
- Vice President Audience & Content Strategy
Dong Chen
- Reddit
- Head of Brand and Acquisition Marketing
Marichka Baluk
- Blinkist
- Head of Search, Display, and Marketing Tech
Patrick Layer
- Backbase
- Head of Growth
Matthew Beedham
- SHIFT by TNW
- Reporter
Christoph Liefländer
- Just Eat Takeaway.com
- Global Director Performance Marketing
Akash Nigam
- Genies
- CEO & Founder
Ianina Lucca
- Depop
- Chief Growth Officer
Andrea Volpini
- Wordlift
- CEO
Jake Welsh
- Dept Agency
- Executive Creative Director
Matteo Cassese
- La Fabbrica della Realtà
- Founder

Preliminary event program

All times in CEST (GMT+1).

14:05 — 14:25
Re:Brand stage | Creating a culture of risk taking: how to be a bolder, better marketing leader
Coming back this year, Arjan will reflect on his comment from last year and give us his inspiring tips on how to move forward
- Arjan Dijk
  Senior Vice President & Chief Marketing Officer, Booking.com
- Boris Veldhuijzen van Zanten
  Co-founder, TNW
14:05 — 14:35
Re:Brand session | The big brand pivot: building the experiences of the future
This talk will explore the power of harnessing tech and creativity to build heightened brand experiences and boost consumer engagement.
- Jake Welsh
  Executive Creative Director, Dept Agency
14:05 — 14:35
Growth stage | Masterclass beyond basics: server-side tagging with Google Tag Manager
Introducing the future of tag management: Improve data quality and governance with Server-side Tagging in Google Tag Manager
- Simo Ahava
  Analytics Developer, Simmer
14:25 — 14:50
Re:Brand stage | Learnings on hyper-growth & sustainable brands
Is meaningful storytelling more effective than smart marketing? Why leanings on mission over data can be the key to growth and performance
- Javier Amigo Miranda
  CMO & Global Movement Director, Too Good To Go
- Matthew Beedham
  Reporter, SHIFT by TNW
14:40 — 15:10
Deep dive session | Innovation in the fast lane - How to innovate at pace
How to reduce the time from an idea to market and increase chances of success in the innovation process.
- Patrick Layer
  Head of Growth, Backbase
14:50 — 15:15
Re:brand stage | Marketing a community-driven brand
Founded in 2005, Reddit embarked on its first marketing campaign last year. How do you showcase 100,000+ passionate communities and bring to life a 15 year old brand?
- Dong Chen
  Head of Brand and Acquisition Marketing, Reddit
- Anouk Vleugels
  Publisher, TNW
15:05 — 15:40
Growth stage | Set your growth and performance marketing team up for success
Centralized vs localized team, Growth team management, and MarTech solution find out what's the best for your business
15:30 — 16:00
Re:Brand stage | Social impact must run through your brand, not around it
Societal progress now is only possible when culture and commerce unite. How can brands finally balance societal impact and business needs?
- Sherry (Sherzad) Rahmatian
  Managing Director, SYLVAIN
- Eugenie Teasley
  Social Impact, Uber
15:40 — 16:00
Deep dive session | An App's Journey to Web User Acquisition
Key learnings from Blinkist's attempt to establish web UA funnels: what worked, what didn't and what can you take away for your own web UA
- Marichka Baluk
  Head of Search, Display, and Marketing Tech, Blinkist
16:00 — 16:30
Growth stage | The new frontier of growth
Key to a sustainable growth: mindset over measurement
How to integrate growth in your organisation and pivot your strategy
Making sense of the data
16:00 — 16:30
SEO Automation: your best growth hacker is not human
How to get past the hype and employ Artificial Intelligence to support your content marketing and maximise SEO productivity
- Matteo Cassese
  Founder, La Fabbrica della Realtà
- Andrea Volpini
  CEO, Wordlift
16:00 — 16:30
Re:Brand stage | Is the future virtual? Excelling in the world of virtual influencers and digital creators
Will virtual models replace real ones?
Why choose to use a virtual model?
How can something fake be authentic?
How can virtual models interact with the 'real world'?
16:30 — 17:00
Growth stage | Tackling 10x global growth
Klarna, a global leader in payments and shopping, has grown its customer base by 10x during the last year. This session showcases some of the marketing thinking and tactics deployed during this growth period.
- Jon Chang
  Head of Growth, Klarna
16:30 — 17:00
Re:Brand stage | Shout or hum? Build a distinctive brand on social media and create an impact with content strategy
Discover how to build a distinctive brand on social media and leverage insights to develop impactful ways to engage with your audience

Event partners

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