There’s sure to be a slew of cool new tech products launching at Mobile World Congress (MWC) in two weeks, but who would’ve thought that the mobile-focused conference could also act as the launchpad for a new car?
Ford’s Executive Chairman Bill Ford will unveil the B-MAX on Feb 27th at the event in Barcelona, and this is the first manufacturer ever to unveil a car at the leading mobile industry event.
As such, Bill Ford also will become the first leader of an automotive company to deliver a keynote speech at MWC, when he discusses the company’s vision for mobility in the future and explores the potential for mobile technology and vehicles to play more integrated roles.
Ford will announce significant new technologies for Europe to be debuted on the B-MAX, and it’s thought that this could position the vehicle as one of the continent’s “most technologically-advanced small cars”.
“Revealing the B-MAX at Mobile World Congress underlines how important technology is to customers and to Ford,” said Stephen Odell, chairman and CEO, Ford of Europe. “B-MAX will raise the bar for small vehicles in Europe, combining technology and premium engineering into a compact frame.”
Ford Motor Company is based in Dearborn, Michigan, and it manufactures or distributes cars across six continents. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded – with European production beginning in 1911. Today, Ford has around 164,000 employees and about 70 plants worldwide.
Ford President and CEO Alan Mulally will also introduce the B-MAX to the automotive world at the 2012 Geneva Motor Show on March 6.