Hardcore Angry Birds contest set to take flight at 33,000 feet

Hardcore Angry Birds contest set to take flight at 33,000 feet

Now here’s a fun publicity stunt from Rovio. The Finnish games developer is set to hold a hardcore Angry Birds contest at around 33,000 feet.

In an event being described as “the longest, highest Angry Birds flight”, eight superfans of the game will take to the skies in a joint promotion with Finnair that will see them flying from Rovio’s home country of Finland to Singapore. While in flight, they will hold an ‘Angry Birds Asian Challenge’.

Keen fans of the hit game franchise can apply here to take part in the event which will be held on 20 September 2011. As AdWeek notes, beyond simply being a promotional push for Rovio and Finnair, it’s also part of a wider plan for Rovio to expand its brand into the Asian market.

Read next: Tumblr's hottest summer ever as it approaches its 10 billionth post

Corona coverage

Read our daily coverage on how the tech industry is responding to the coronavirus and subscribe to our weekly newsletter Coronavirus in Context.

For tips and tricks on working remotely, check out our Growth Quarters articles here or follow us on Twitter.