Mattress company Emma is fastest-growing startup in Europe

Mattress company Emma is fastest-growing startup in Europe
Credit: Bas Losekoot

For the fifth year in a row Adyen and TNW teamed up to find the fastest growing companies in Europe’s six hottest startup ecosystems: the United Kingdom, The Netherlands, Germany, France, Spain, and Sweden. The winner, mattress business Emma (Germany), was announced tonight at TNW Conference Founders Dinner in Amsterdam, The Netherlands.

To search for the fastest-growing startup, TNW reached out to hundreds of companies identified as fast-growing based on their research and asked them to sign up for the Tech5 competition from January to March. Since TNW needed to verify that the growth rates were legit, all the companies who signed up were asked to confirm their growth rates by signing an affidavit.

Between April and May, the Top 10 per country were invited to a celebratory dinner in their respective countries during which the winner of that country was announced. However, the Top 5 companies of each country were also given complimentary tickets to The TNW Conference in Amsterdam, The Netherlands forming the Tech5 of each country and when combined, the European Tech30 list:

Company          Growth              Country

Emma Matratzen 14315% Germany
Luno 12369% UK
Wefox     12050% Germany
Bragi     8567%  Germany
Tink GmbH         4900%     Germany
Picnic        4777%  Netherlands
Aircall 3900%   France
Trouva   3332%   UK
Back Market      3100%  France
Talent.io    2900% France
Holidu      2865% Germany
Elder 2798% UK
Moteefe    2600% UK
Xceed     2450% Spain
Teemo    2404% France
Camptoo     2175% Netherlands
MisterFly      2165% France
Tappx  2151% Spain
Seedtag   1941% Spain
Wonderkind         1902% Netherlands
ReSnap     1556% Netherlands
Deliberry       1540% Spain
Papier   1450%  UK
EclecticIQ    1250% Netherlands
SamyRoad  788% Spain
Mentimeter  577% Sweden
Winningtemp  547% Sweden
Funnel  504% Sweden
Flowbox    366%  Sweden
Acast 334% Sweden

Today, the Tech5 Founders Dinner, which also doubles as the grand finale of Tech 5, took place at TNW Conference. Patrick de Laive, co-founder of TNW, Roelant Prins, CCO of Adyen, and Ank van Wylick (Partner Advisory, FinTech lead at KPMG) announced the European Tech30 and the winner.  

Emma Matratzen GmbH from Germany emerged victorious this year with 14,315 percent growth in revenue. Emma offers a mattress from €290, money back guarantee, a 100-night trial, a 10-year warranty on top of free returns and delivery. In second place is Luno (United Kingdom) with a 12,369 percent growth in revenue and third place is Wefox (Germany) with a 12,050 percent growth in revenue.

Looking at the European Tech30 list, Germany secured four spots in the Top 10. This is probably because eight out of 10 German startup founders are eyeing global expansion. German companies also have great funding with every 50th startup raising more than 50 million euros.

The dinner had over 100 attendees including the Tech5 2018 cohort, Tech5 alumni, investors, media, and partners. Whilst Ayden and TNW are the official Tech5 competition partners, KPMG also pitches in to sponsor the Tech5 Founders Dinner.

Over the past 5 years, the average growth rates for the finalist in each country are as follows: UK 1616.15%, Netherlands 1323.08%, Sweden 1000.22%, Spain 1181.85%, France 1803.02%, and Germany 3130.62%.

Last year’s winner, Misterfly, managed to grow by 48000%. Altogether, the Tech5 2017 Top 10 cohort have raised over 10 billion in funding while eight have reached unicorn status. These include Home24, Deliveroo, Transferwise, among others.

“It’s really exciting to see these innovative startups thriving across Europe,” says Prins. “We have seen genuine world-leading companies in this year’s Tech5 competition, proving that Europe is great breeding ground for startups. Adyen is fortunate to work with so many innovative young companies to help them grow by accepting payments in new markets across the globe. I’m sure many of the companies in Tech5 will be on to bigger things in the near future.“