New Panda font is designed to help protect beloved animals

New Panda font is designed to help protect beloved animals

Extinction sucks and no one wants that to happen to the panda.

Rare members of the bear family, the Giant Panda resides in bamboo forests high in the mountains of western China. They are highly prized throughout the world for their beauty and their peaceful natures.

Despite lacking natural predators in the wild, they are endangered because their habitat is being systematically destroyed.

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Pandas require a diet almost totally consisting of bamboo and must eat between 26 and 84 pounds of the stuff every day, while at the same time their forest habitat is decimated by roads and railroads to support the Chinese economy. Such conditions isolate populations, interfere with breeding and deprive the bears of food.

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With about 1,864 pandas left in the wild, the World Wildlife Fund Japan decided to create a new Panda font to raise awareness about their dire situation and to help encourage donations to the organization’s Giant Panda program. Designed in conjunction with ad agency Ogilvy & Mather Japan, each character features a panda head.

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Giant Panda, Credit: World Wildlife Fund

Despite the Chinese government’s efforts to protect the panda — it has created 50 panda reserves throughout the country — only 61 percent of the population actually benefits from that protection, the WWF says.

Right now, there’s no indication of how to obtain the font, but we are looking into it and will update this story when we have an answer.

➤ WWF Japan Made A Panda Font That You Can Use To Raise Awareness [Bored Panda]

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