Leica’s riveting centennial ad salutes famous historical photos

Leica’s riveting centennial ad salutes famous historical photos

Sure, it’s an ad for Leica cameras.

And yeah, perhaps the soundtrack overstates the camera company’s case a wee tad.

Ever been to a tech festival?

TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

But this mashup of 35 famous photos from the Brazilian agency F/Nazca Saatchi & Saatchi — celebrating Leica’s 100-year anniversary and the November opening of the Leica Gallery in São Paulo, Brazil — is gripping, nonetheless.

NSFW warning: there’s a fraction of a second of nudity in this footage, but c’mon.

➤ Leica Gallery São Paulo

 

Read next: Design consultancy Adaptive Path has been acquired by Capital One

Here's some more distraction

Comments