Celebrate King's Day with TNW 🎟 Use code GEZELLIG40 on your Business, Investor and Startup passes today! This offer ends on April 29 →

This article was published on October 2, 2014

Leica’s riveting centennial ad salutes famous historical photos


Leica’s riveting centennial ad salutes famous historical photos

Sure, it’s an ad for Leica cameras.

And yeah, perhaps the soundtrack overstates the camera company’s case a wee tad.

But this mashup of 35 famous photos from the Brazilian agency F/Nazca Saatchi & Saatchi — celebrating Leica’s 100-year anniversary and the November opening of the Leica Gallery in São Paulo, Brazil — is gripping, nonetheless.

NSFW warning: there’s a fraction of a second of nudity in this footage, but c’mon.

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

➤ Leica Gallery São Paulo

 

Get the TNW newsletter

Get the most important tech news in your inbox each week.