Leica’s riveting centennial ad salutes famous historical photos

Leica’s riveting centennial ad salutes famous historical photos

Sure, it’s an ad for Leica cameras.

And yeah, perhaps the soundtrack overstates the camera company’s case a wee tad.

But this mashup of 35 famous photos from the Brazilian agency F/Nazca Saatchi & Saatchi — celebrating Leica’s 100-year anniversary and the November opening of the Leica Gallery in São Paulo, Brazil — is gripping, nonetheless.

NSFW warning: there’s a fraction of a second of nudity in this footage, but c’mon.

➤ Leica Gallery São Paulo

 

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