Contributors

All stories in Contributors

• Why marketers should stop benchmarking CPC once and for all

  Cost per click is sabotaging you when it comes to ad campaign management. You could spend days sifting through thousands of keywords and lists and not find a single keyword with enough traffic at a “reasonable” cost per click. Learn why customer lifetime value is far more useful. ...

  • Ben Jacobson

• Fintech is disrupting big banks, but here’s what it still needs to learn from them

  Much of the hype around fintech focuses on what traditional banks do wrong: they’re slow to adopt new technology; they don’t center the customer; they’re too big to respond nimbly to change. This narrative is part of why fintech continues to attract massive investment, with ...

  • James Hickson

• 6 things I learned marketing for startups (and early stage companies)

  The other day as I was putting new strings on my guitar, something interesting happened. As the sixth and final string slid up into tune, the other strings came alive; it’s a fairly normal occurrence called sympathetic resonance, and it made me think of the successful marketing ...

  • John LaMarca

• How to use influencer marketing to successfully launch your product

  Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Because of this increased effectiveness, brands especially like ...

  • Shane Barker

• Alternative facts are fine in business — but too dangerous for politics

  When President Trump promised to run the United States like his businesses , supporters imagined efficiency, strict budgets, ...

  • Bonnie Crater

• 3 reasons why a 'live personality' can take your brand from drab to fab

  The concept of “going live” in the business world has been steadily picking up steam for a few years now. The implementation ...

  • Manish Dudharejia

• Hey entrepreneurs: Here's how to fix your sucky product

  Sales are a puzzle game and even top sale champions are daily facing challenges of reaching out to potential customers, developing ...

  • Mohamed Mokhtar

• 15 online trends to watch for in 2018 and beyond

  The digital space is evolving at a rapid pace. We have the ability to do almost anything we desire online. From choosing our groceries to having them delivered by a drone, online capabilities are on the rise and new trends are just on the horizon. To find out what online trends ...

  • Scott Gerber

• Cheaper VR is coming: will it be enough to kick-start consumer interest?

  For years, we’ve been teased with the promise of a technological revolution, with the onset of virtual reality (VR). Oculus ...

  • Larry Alton

• My love-hate relationship with technology

  I totally love my Sonos system — and hate it too. I'm happy when it works, but I’m so disappointed when it doesn’t. ...

  • Boris Veldhuijzen van Zanten

• How to avoid getting crushed by the big 5 in the struggle for attention

  People don’t usually brag about how poor they are, except when it comes to being 'time-poor.' It's a badge of honor now ...

  • Anderee Berengian

• Thinking of investing in an ICO? Read this first

  There are so many ICOs and token sales these days, which makes it hard to cut through the clutter. How do you know which ...

  • Joshua DeWitt