All stories by Ritika
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How your business can do good (and still make money)
There’s an obvious disconnect between ‘business as usual’ and “business as it needs to be.” From energy to education, ...
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The future of hacking is decentralization — can blockchain spark innovation?
It’s imperative that the security industry must innovate. And it’s important to remember that this sector is vast and ...
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How to build your customer happiness chatbot — according to people who do this every day
Chatbot AI might be intelligent enough to make simple judgment calls, but what you build won’t have the emotional intelligence ...
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Top-level domains are evolving — and marketers should take notice
In a way, a .brand domain is a futuristic idea. Few companies have them. Marketing masterminds are still figuring out how ...
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This is how to teach a search engine what your business does
Search engines are powerful tools for bringing people to your business. The challenge that many entrepreneurs face, however, ...
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Proven techniques and must have tools to get closer to you customers
When your days are spent writing code for a new application with an aggressive deadline, you barely have time to step outside ...
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Banking while browsing: The e-commerce solution
The banking world revolves around being digital. Here’s how they can keep up with consumer demand while creating a more ...
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6 easy ways to save time on marketing
Budget isn’t a marketer’s most valuable asset—it’s time. Who has enough hours in the day, especially these days, ...
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3 loss aversion marketing tactics that (still) work
When done correctly, loss aversion can be a powerful conversion-driver for your brand. Here's how to provide valuable suggested ...
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4 mistakes to avoid when picking your business name
How to make the most out of your business' name. And whatever you end up choosing, don’t let it hold you back from growing. ...
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Big data and transparency: Why it matters to you
Consumers should not take their privacy for granted, and we should all have the ability to understand how our data is used. ...
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Your business’ biggest bottleneck: Digital notes and paper forms
Going about your work, projects and team – there are a lot of moving parts. Many complexities are difficult to communicate ...
