All stories by Prerna
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The secret behind products that 'magically' sell themselves
If a product is good, we are told, it should simply sell itself. But to make a product sell itself, you have to build marketing ...
Prerna Gupta is an author and futurist, whose writing has been featured in New York Times, TechCrunch, Huffington Post, VentureBeat and more. Her experiences include: - Serving as Chief Product Officer and Chief Marketing Officer at Smule, where she remains an advisor to the Board of Directors. - Co-founding Kush, the leading developer of intelligent music apps, like the #1 hit app Songify, an app that turns speech into music. - Leading Kush to profitability and acquisition by Smule in 2011.
If a product is good, we are told, it should simply sell itself. But to make a product sell itself, you have to build marketing ...
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