Paras Arora

Paras heads Product Marketing at TargetingMantra. He in an expert in Personalization and has consulted over 50 clients across the globe on conversion optimization, personalization and increasing customer loyalty. An expert in behavioral targeting, Paras focuses on helping clients in optimizing conversions and client engagement across all marketing channels including website, email, mobile, native apps and search. A serial entrepreneur from IIT-Guwahati and Indian School of Business, he loves to spend his time exploring new technologies.

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2 simple email marketing tricks you should be using

E-commerce companies across the globe have learnt the boons of email marketing. From the bigger players, like Amazon, to ...
- Paras Arora
What we can learn from abandoned e-store shopping carts

A persistent problem faced by online stores is that of Abandoned Carts. Reminding customers of shopping carts that they have ...
- Paras Arora

All stories by Paras

2 simple email marketing tricks you should be using

What we can learn from abandoned e-store shopping carts

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