All stories by Ekaterina
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Measure your brand's effectiveness with The Social Media ROI Cookbook's recipes
Social media is now mainstream, but does it actually drive revenue? Altimeter Group, a research and advisory firm based ...
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Kred Rewards: Learning from the mistakes of Klout Perks
Editor's Note: Ekaterina Walter serves in an unpaid, advisory position to Kred as a "Kred Leader". The opinions stated in ...
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Happy Birthday, Electronic Signature
Electronic signature became a legally binding way to sign documents in the United States 12 years ago on June 30 via the ...
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Irish millennials lead the pack for negative product reviews online
Every generation contributes to the global conversation around brands, products, and services. Recent Bazaarvoice study though ...
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7 ways to market your brand on Pinterest
Pinterest is popping up all over; in fact, sources say it's the fastest-growing social media site to date, especially for ...
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Gamification: Adding stickiness to your campaigns
Whether gamification is indeed the future of marketing or whether we’ve already passed the peak of a fad...
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Brands ramp up social media efforts in response to inbound marketing advantages
Brands ramp up social media efforts in response to inbound marketing advantages
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Generation Y: The New Kind of Workforce
Generation Y is the first generation to grow up with technology; they experience technology even before romance enters their ...
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The top 30 statistics you need to know when marketing to women
Women are earning, spending, and influencing spending at a greater rate than ever before.
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Number Crunching: The Top 51 stats for Generation Y marketers
Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other ...
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11 useful tips for marketing your brand on LinkedIn
LinkedIn offers the chance to connect with professionals all around the world and from all industry backgrounds.
