All stories by Brian
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How to become part of your customer's media diet
Consumers reference a wide-range of media sources on a daily basis, here's how to position your content to become part of ...
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Seven elements of a results-driven corporate social responsibility program
Brands need to embrace a corporate social responsibility program in order to connect with today's consumers beyond the merits ...
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How to identify the gaps in your own leadership style
A leader’s strengths and weaknesses directly inform how they guide others to thrive at work. The good always comes with ...
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5 key strategies for differentiating yourself as a freelancer
Learn how to help grow your freelance business and stand out from competitors by developing a unique selling proposition. ...
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5 pro tips to creating vlogs worth sharing
Blogging for your business is no easy task, but we've all written before, so there's some sense of familiarity with the ...
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5 steps to future-proof your marketing
There is increased competition for attention, more channels to be active on, advances in technology to account for and rising ...
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How to run a successful Snapchat geofilter campaign
Snapchat’s social messaging platform was initially met with skepticism by the advertising community, but we've seen a 180-degree ...
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Less is more: Why you should practice moderation with marketing
It’s a problem when your marketing starts to feel too much like marketing. Marketing tends to backfire once your audience ...
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The big flip: How Snapchat reoriented video advertising
Embracing vertical video poses technical challenges for brands wanting to repurpose their video content, as well as requires ...
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Overcoming the 'one-size-fits-all' marketing trap
People (especially business minded folks) crave simple, clear-cut answers. When we are presented with a problem, the last ...
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10 strategies for using LinkedIn for masterful content marketing
Keeping with my recent theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s ...
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5 overlooked LinkedIn tools for higher ed
LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals ...
