All stories by Amanda
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'Tangential' content is the link building tactic your brand is missing out on
Tangential content is content that is related to a brand’s industry but is not related to its core branding. Despite that, ...
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How to use emotion to make your brand’s content more compelling
If you want something to resonate with audiences, you need to tap into what emotions you’re addressing.
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The content gold mine your brand needs to leverage: Long-term trending topics
Just because something’s trending doesn’t mean it’ll only be around for days. Some last for long enough to be worthy ...
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How to come up with the perfect content idea
There are plenty of other characteristics of great content, but these are the elements that all excellent content must possess. ...
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How to use 'controversial' content to drive high-quality backlinks
The key to using controversial topics is for brands to remain neutral while still contributing value to an ongoing conversation. ...
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The research is in: Your startup's brand authority matters
You might’ve long suspected it, but the evidence is finally in: The authority of your brand amplifies the authority of ...
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How to adapt your content and PR strategies during the coronavirus pandemic
These are unprecedented times — so should your content and PR strategies change in line with the reality we're currently ...
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How to shake up your content creation strategy and boost engagement
It might sound weird, but it's worth trying content that has no evidence of success as well as proving something everybody ...
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How to make your brand’s content people-centric
Content is created by people and for people, so people should always be at the forefront when deciding what to write about ...
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Creating quality content comes down to one thing: Relevance
Sometimes we get caught up in what we want to say, we forget to ensure the readers will be able to see themselves in what ...
