You’ve been able to create your own filters on Snapchat since early last year, but you’ve always had to use a desktop tool to do so. Fret no more: you can now create Geofilters right within Snapchat itself.
You’ll find the new tool within Snapchat’s Settings menu. Tap on ‘On-Demand Geofilters’ and you’ll be able to create your own filters using a variety of templates designed around different occasions and celebrations (birthdays, weddings, holidays, etc). You can then customize these templates with text, bitmoji and stickers.
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Keep in mind these are Geofilters, which means they are only active over a specific geographic location, and that you’ll have to pay. Pricing seems fair though: fees start at $5.99 for few hours and a minimum area of 20,000 square feet, so you’ll get plenty of coverage for your money.
Also keep in mind it takes about 1 business day for the filters to be approved – after all, they are accessible to anyone who uses Snapchat.
It’s good to see Snapchat bringing its filter creation tool to mobile – the tool was lost on the vast majority of everyday consumers being stuck on the web. Now that it’s available within the app, I wouldn’t be surprised to see custom Geofilters become way more common.
The mobile Geofilters tool is currently available within the US, but will expand to other countries soon.