Report: Snapchat is making scannable codes for the real world

Report: Snapchat is making scannable codes for the real world
Credit: kenary820 / Shutterstock.com

Snapchat is reportedly developing a new form of QR code that opens unique content in-app when scanned.

According to The Information, Snapchat’s scannable codes could be found just about anywhere: a box of canned soda, movie posters or even in-store advertisements. They may also carry discounts on goods or services, possibly through a coupon that pops open in Snapchat.

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Like geo-stickers will do for location, these new codes will provide metadata. It may even be a way for Snapchat to monetize its userbase.

The scannable codes are said to launch this Fall, though the source claims the project may be scrapped altogether — but we hope not. It’s one of the first ways we’ve seen a service bridge the real and digital worlds in a way that makes sense.

Snapchat Explores New Scannable Ads on The Information

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