Instagram is adding “picked for you” video channels under its Explore section to keep you entertained.
Next time you go to the ‘Explore’ section, you’ll see recommendations based on your interests. Some examples out of the first 20 topics include ceramics, cake decorating and “oddly satisfying”. I didn’t know those things were so popular, but who am I to understand the ways of the internet.
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Instagram says video has grown by 150 percent in the past six months, so it’s clearly trying to capitalize after launching video channels just this April.
It’s a neat addition, and better than just mindlessly scrolling through your friends’ photos in boredom. Keep in mind its only available in the US for now, however.
That’s a little ironic, considering Instagram is also adding translations to comments, captions and user bios in the coming month. Given most of the network’s growth has been outside the US recently, it’s about time.