Snapchat is joining in with its own tribute: a filter that adds purple rain droplets to your face, or whatever you’re snapping photos of.
Win a trip to Amsterdam!
We've teamed up with Product Hunt to offer you the chance to win an all expense paid trip to TNW Conference 2017!
It’s a reference, of course, to ‘Purple Rain,’ one of Prince’s most iconic songs, and the title of his first movie.
Expect more tributes to pop up from the techosphere throughout the day.